Well, this was certainly unexpected. After a five month long break from Twitter, Kanye West has returned to the social platform to announce the YEEZY x gap collaboration. officially titled YEEZY Gap, the collection was announced with the hashtag “#WESTDAYEVER”.
YEEZY and gap form partnership #WESTDAYEVER pic.twitter.com/NyxgfYTjJM
— ye (@kanyewest) June 26, 2020
According to The new York Times, the partnership will be lead directly by Ye himself and it will produce “modern, elevated basics for men, women and kids at an available price point.” It’s also expected to be a ten year long deal which can be renewed half way through with all royalties and potential equity going towards YEEZY.
“We are thrilled to welcome Kanye back to the gap family as a creative visionary, building on the aesthetic and success of his YEEZY brand and together defining a next-level retail partnership.” explained global Head of gap brand mark Breitbard.
Image through Kanye West
While this may sound like an unprecedented move, the relationship between the rapper and the American clothing brand stretches back to when he was a teen when he worked at one of their stores. In a 2015 interview with The Cut, West said that he wanted to be the “Steve jobs of the Gap” and that he wants “full Hedi Slimane creative control of the Gap.”
What do you think of the YEEZY x gap collaboration? will you be copping? let us know, and while you’re here, take your first look at the Yeezy increase 380 Fall/Winter 2020 line-up!
Image through Yeezy